Insights
The EU’s Packaging and Packaging Waste Regulation (PPWR) marks a major shift in how packaging will be designed, produced, used and managed across the European Union. Introduced to reduce packaging waste and accelerate the transition to a circular economy, the regulation establishes new requirements for recyclability, recycled content, packaging minimisation, reuse systems and producer responsibility.
With key obligations starting from August 2026 and expanding through 2030 and beyond, businesses placing packaging on the EU market will need to prepare for significant changes to packaging design, supply chains, compliance processes and reporting requirements. This article highlights the key provisions, timelines and practical implications of the PPWR to help organisations understand what lies ahead and how to prepare.